Linear TV Networks vs Streaming Platforms: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Adaptation
Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online c